Make a Getaway This Fall
A plan was hatched. An escape route was made. And against all odds, and a potty-training 2-½ year old, three women made their getaway. This campaign followed their journey as they laughed, cried and sipped chardonnay during their fall foray in Illinois. Enticing others to do the same.
Creative Components: TV & online video, interactive landing page, digital display units and social integration.
An interactive landing page provided a look into their adventure (as well as their getaway plan).
A Facebook tab was also created to showcase their road trip. (Crazy, I know.)
