Fall. It's more fallfilling in Illinois.
Few places show off the splendor of the fall quite like the Midwest. Problem is: it’s hard to tell each state apart. They all have vibrant foliage. They all have pumpkin fests. They all feel exactly the same. So we set out to make Illinois stand for a different kind of fall experience altogether. One full of Broadway Theatre, Dolphin Shows and more, in addition to the fall colors routine. After all, how long can you look at some leaves? A few hours maybe? Then what?
Transit posters where displayed in cities throughout the Midwest.
Interactive storefronts were situated in high-traffic shopping malls, inviting people to use gestures (or flail if they prefer) and discover more. (Apologies for the crappy demo video. Storefronts were never captured live as promised.)
Everything in the Fallfillment campaign lead to, you guessed it, fallfillent.com. It was here that visitors could explore how a fall getaway in Illinois was more than just pretty leaves.
